Muusie
Coming back to brand identity and a first introduction in UI design
This first project is what sparked my interest in pursuing UX/UI design.
Muusie is a social media app that rode the first wave of AI integration into consumer apps, back when the technology was still new and just beginning to find its place in everyday tools.
Designed for a Gen Z audience, Muusie turns hashtags into original songs and videos: users type in three hashtags, choose a musical genre, and the app generates lyrics and music they can sing along to and share on their profile page.
Project Duration:
On-Off 3 months (2024)
Scope:
UI design - Brand identity - Motion Design
Project members:
1 + Project Manager
Tools:
Figma, Adobe Illustrator, Adobe After Effects
Finding a style
Designing a social media app wasn't new territory, but the challenge was making it stand out to a Gen Z audience: striking a tone that felt playful and cool, with a touch of retro nostalgia.
Hifi wireframes
Login Flow
Profil and Settings
Generate a video flow
Teaser Video
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© 2026 - Sophie Berberian
