If you're on this website, that means my work has already caught your eye, so here's the guided tour of how I got here:

For the past 9 years, I've made videos and worked in performance creative marketing for the gaming and app industry, at Voodoo, MWM, and as a freelancer juggling more deadlines than a circus act. I've learned what makes people stop scrolling, click, and actually care, one A/B test at a time.

Now I'm adding a new tool to my belt: UX/UI design. Turns out all those years obsessing over pacing, hierarchy, and what makes someone tap "install" translate surprisingly well into obsessing over user flows, wireframes, and what makes someone actually enjoy using a product.

I've traded storyboards for user journeys, but I still can't resist a good micro-interaction. Consider this my glow-up from entertaining people to actually making their lives easier.